Campaign India Team
Jan 20, 2021

Sebamed allowed to advertise naming HUL brands

But the ads have to take out the reference to detergent bars

Sebamed allowed to advertise naming HUL brands
The Bombay High Court has ruled that Sebamed can continue with its advertisements which name HUL's products. But, the matter which was heard by Justice BP Colabawala, ruled that no reference to Rin detergent bar could be made in the campaign.
 
This order was passed following HUL going to court against German brand Sebamed. HUL claimed that Sebamed took digs at the brand. 
 
A company spokesperson of Sebamed India said, "We welcome the decision rendered by the hon'ble Bombay High Court. Sebamed's entire portfolio of skin and hair care products has a pH of 5.5 and our claims are backed by robust scientific research. We remain committed to educating customers on the benefits of pH 5.5 and serving them with highly efficacious products."
 
Sebamed's legal team calls the judgement an unequivocal acknowledgement of its endeavours to educate consumers about pH values of soaps and their effects on the skin. "The honourable Judge permitted the Sebamed advertisement qua Dove to continue as it is with no changes, and for Lux, Pears and Santoor to continue after removing the segment relating to detergent bar. The Honourable Judge agreed that a fact based scientific comparison did not amount to disparagement and parties are free to mention names of competitor brands as long as there is evidence backed comparison.”
 
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Source:
Campaign India

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