sustainability
Mangroves make their marketing debut — finally
A new campaign by Signature Packaged Drinking Water gives mangroves their long overdue screen time — with a pledge twist.
Sustainability is no longer the message — it’s the material
If the product is already doing the work, no additional justification is necessary.
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Shake the greenwash: Why India’s sustainability story needs data, not drama
As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how to do so with credibility, clarity, and a commitment to meaningful impact.
Green isn’t a colour — it’s a claim you prove
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.
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Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
Brands unveil purposeful campaigns promoting green initiatives
From school bags to stainless straws, brands in India commemorate the World Environment Day 2025 with sustainability messaging rooted in action.
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