sustainability
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The CMO’s MO: Wow Skin Science’s Vanda Ferrao prioritises sustainability, creativity, and gen AI inclusivity
As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
Busting greenwashing: The key is transparency in communications
In a world wary of false advertising about green initiatives, brands must prioritise genuine, transparent sustainability actions to build trust and avoid backlash.
I only endorse what I believe in: Actor Sonam Kapoor
EXCLUSIVE: From Bollywood to brands to businesses, the multi-hyphenate star sits down for a candid chat with Campaign on balancing ambassadorship deals with integrity, her love for luxury, and why authenticity is her ultimate accessory.
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CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi
Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.
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Nature puts Uppercase’s tough, eco-friendly travel gear to the test
It wittily tests the brand’s rugged, eco-friendly luggage against nature's toughest terrains, challenging its innovative design to emerge unscathed.
The CMO’s MO: In a world of information overload, emotional intelligence cuts through the clutter—Partho Banerjee
Maruti Suzuki India's senior executive officer of marketing and sales balances brand perception with customer expectations to deliver the right messages to its target audience.
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