sustainability
The CMO's MO: Kruthi Aramanamada: Global growth demands strategy and market insight
Alongside sharing growth plans for her company, ideaForge’s general manager for marketing talks to Campaign about the pertinence of ensuring brand authenticity while promoting sustainability.
Crafting connections: The new playbook for brand loyalty in the digital age
Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.
Decoding The Body Shop’s India plans amid global change of guards
The brand, which is witnessing a transition of its worldwide management, is bullish on its Indian operations, six months after it wound up its businesses in the US and Canada.
The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand building
The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative process, craft high-impact campaigns, and improve customer experiences.
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The CMO’s MO: Wow Skin Science’s Vanda Ferrao prioritises sustainability, creativity, and gen AI inclusivity
As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
Busting greenwashing: The key is transparency in communications
In a world wary of false advertising about green initiatives, brands must prioritise genuine, transparent sustainability actions to build trust and avoid backlash.
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