sustainability
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Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ for brand collaboration
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
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Avaada sheds light on the dark side of the data centre
Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
PackMach Asia Expo 2025: Balancing cost, compliance, and sustainability
Experts discussed how the packaging industry can balance sustainability demands, strategic design, cost, technology, and compliance.
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COP30: Adland’s climate moment, ready or not
COP30 opened amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.
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AlterType creates ‘Joy Is On The House’ campaign for Athiva Hotels & Resorts
AlterType partners with Chalet Hotels to launch Athiva Hotels & Resorts’ debut brand campaign, ‘Joy Is On The House’, celebrating joy, wellness and sustainability.
IndiaSpiration: How India inspires luxury brands
Luxury is not only about status but also about provenance, as consumers seek products that tell stories, carry heritage, and align with sustainability values.
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