sustainability
Brands unveil purposeful campaigns promoting green initiatives
From school bags to stainless straws, brands in India commemorate the World Environment Day 2025 with sustainability messaging rooted in action.
From products to purpose: How brands can influence greener choices
For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical and sustainable choices with ease, says Response India director.
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
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AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
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FCB India goes solo in WARC’s Global Good parade
WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.
Will Maha Kumbh catalyse a new era of religious event marketing?
While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?
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