Campaign India Team
Jan 13, 2011

Scarecrow Communications bags Future Capital's creative mandate

The agency will be revamping the brand and communicate the new product line planned by the financial institution.

Scarecrow Communications bags Future Capital's creative mandate

Scarecrow Communications has bagged the mandate to handle the creative duties for consumer loans company, Future Capital Holdings, following a multi-agency pitch. The agency is working on the brand revamp and will break the ATL campaign in the next quarter. 

Confirming the developments, a company official informed that the company has not been working with an agency for the past one year, and is introducing a new product line. "Since we are still working on the distribution strategies and the brand revamp, we will not break out any ATL campaign in a hurry. The focus will be on brand revamp this quarter, while the ATL campaign is scheduled for the next quarter." 

Manish Bhat, founder director, Scarecrow Communications, added, "Since the brand will be active in the mass space of consumer loans, we will be working on a 360 degree multimedia campaign. We will be working on the brand revamp in the initial stages before breaking the mass campaign involving all possible mediums."     

Source:
Campaign India

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