Scarecrow Communications has bagged the mandate for handling the creative duties for the personal care brand Margo. In an unrelated development, the agency has appointed Bhavik Gajjar as creative director. Gajjar moves in from JWT Toronto.
Commenting on the development, Raghu Bhat, founder director, Scarecrow Communications, said, “We thank Margo brand team for reposing their trust in us. Margo is an iconic brand and for Scarecrow, it is nothing less than a historic opportunity. We have a fair amount of experience in the beauty and skincare and hope to use that to create communication that wins hearts and builds marketshare.”
Manish Bhatt, founder director, Scarecrow Communications, added, “Working for FMCG Category is the biggest opportunity for Scarecrow. In the past, we had worked in the category very extensively for brands like Lakme - Elle 18, L'Oreal, Parachute (Marico), Dabur Vatika, Liril, Vaseline, etc. So, we know that the brands over here follow very strong category codes. Creating something interesting in this category is really challenging overtime.”
Arunava (Joy) Sengupta, founder director, Scarecrow Communications, said “Margo win is one of the most satisfying win for us. Not only are we excited about working with an iconic brand like Margo but think it gives us an opportunity to do some exciting work in a category as competitive as soap.”
In an unrelated development, Bhavik Gajjar has come onboard as creative director for the agency.
On his return to India for the new assignment, Gajjar said, “Despite the successes, home was calling. And as it turned out, so were two nice chaps named Manish and Raghu and their AD Agency, Scarecrow. Everything about them as individuals and as ad people aligned with my core beliefs about our business. Realizing this was an opportunity too good to pass up, I decided to pack my bags for the second time and come home—to Mumbai.”
Starting his career with Ogilvy One, he had stint at agencies like Leo Burnett, Cossette, TAXI and JWT. He has worked on an interesting mix of accounts during this time, including McDonalds, Nestle, Kraft, Walmart, Yellow Pages, TELUS Telecommunications and Salvation Army.