Scarecrow Communications' Mumbai office has won the creative mandate of jeanswear brand Spykar following a multi-agency pitch process.
The brand has a presence in demins, shirts, T-shirts, perfume, eyewear and youth accessories.
Sanjay Vakharia, COO, Spykar, said, “Spykar is a brand that is not just synonymous with jeanswear, but is also a voice that resonates with the youth, their dreams and aspirations. By breaking the confines and consistently expanding the horizon, the brand strives to evolve each day with the ever-evolving youth and their fashion needs. Keeping the pace with the fashion dynamics of today, the brand, at every point, epitomises global fashion and is considered as a beacon of effortless style.
"We partnered with Scarecrow because we found the same passion running in their bloodstreams as in ours. We found the team to be very cued in with the needs and aspirations of the youth of the country and were very sincere in their approach.”
Manish Bhatt, founder director, Scarecrow, added, “Spykar is a truly cult brand among the Indian youth. It can be called the MTV of apparel or the Harley of fashion world. Spykar being a youth heartthrob, it is not only aspirational for a young agency like Scarecrow, but also aspirational for the relatively younger talent at Scarecrow, to work on. After meeting Sanjay and his able team who intuitively understand the pulse of the Indian youth, I am pretty sure that, together we will be able to take this only Indian youth brand to even greater heights and also make the brand stay ever-relevant to the youth.”