Campaign India Team
Nov 21, 2022

SBICAP Ventures appoints Pitchfork Partners

No multi-agency pitch was involved

SBICAP Ventures appoints Pitchfork Partners
SBICAP Ventures has appointed Pitchfork Partners as its strategic communication counsel. 
 
The agency aims to strengthen the brand’s position in the country.
 
Pitchfork Partners will cover external communication duties in addition to the ongoing digital outreach for the brands various fund initiatives such as Neev funds, SWAMIH (Special Window of Affordable and Mid-Income Housing) and SRI (Self Reliant fund). 
 
No multi-agency pitch was conducted for this account win and it will be handled by Pitchfork Partners Mumbai office. 
 
Anjana Seshadri, vice president, Neev Fund, said, "We are excited about our collaboration with Pitchfork Partners. Our long-standing association with the company has propelled us to expand our horizons and dive deeper into the brand’s communication with the media. With Pitchfork’s guidance and expertise, we hope to foster a better positioning of SBICAP Ventures as a whole.”
 
Jaideep Shergill, co-founder, Pitchfork Partners, said, “We are happy to announce this partnership. Given SBICAP Venture’s current positioning in the market, it has become one of India’s largest asset management companies. We are privileged to partner with them and build on their credibility.”
 
 
 
 
 
 
 
 
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

41 minutes ago

Caught on cam and sold by brands: Astronomer’s ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.”

1 hour ago

Flipkart’s ad credit playbook eyes seller growth, ...

With 'Advertise Now, Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

2 hours ago

Moves and wins: Week of 21 July

Our weekly roundup of the latest appointments and account wins news from The Native, Digirovers, Social Panga and many more.

2 hours ago

Shake, scan, save: Bandhan AMC smashes the gullak

TBWA India blends nostalgia and mixed reality to turn Bandhan AMC’s 25-year milestone into an interactive, memory-laden money lesson.