SBI Mutual Fund has assigned its creative mandate to FCB Ulka. The agency's Mumbai office will handle the account it won post a multi-agency pitch.
Nitin Karkare, CEO, FCB Ulka, said, “We are thrilled to have the iconic and trusted brand- SBI MF on board. SBI MF is a magnanimous brand, however the category it operates in is challenging. We are delighted to bring alive the new chapter in story telling for the brand, marrying it with the trust the brand has garnered over the years. We look forward to a memorable journey and join hands in the endeavour- ‘a partner for life’ with the ‘never finished’ algorithm!”
SBI MF is a JV between SBI and AMUNDI (France).