Campaign India Team
Aug 28, 2017

SBI Mutual Fund assigns creative mandate to FCB Ulka

Agency won the account post a multi-agency pitch

SBI Mutual Fund assigns creative mandate to FCB Ulka
SBI Mutual Fund has assigned its creative mandate to FCB Ulka. The agency's Mumbai office will handle the account it won post a multi-agency pitch.
 
Nitin Karkare, CEO, FCB Ulka, said, “We are thrilled to have the iconic and trusted brand- SBI MF on board. SBI MF is a magnanimous brand, however the category it operates in is challenging. We are delighted to bring alive the new chapter in story telling for the brand, marrying it with the trust the brand has garnered over the years. We look forward to a memorable journey and join hands in the endeavour- ‘a partner for life’ with the ‘never finished’ algorithm!”
 
SBI MF is a JV between SBI and AMUNDI (France).
 

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

9 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

12 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

13 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.