Salt Digital, the digital arm of Salt Brand Solutions, has won the mandate for Bertolli olive oil, part of the Deoleo Group. The account was won following a multi-agency pitch.
Rizwan Burji, business head, Salt Digital, said, “It’s an interesting time for Bertolli to enter the market in India. Our cuisine is going through a transformation with a lot of openness towards international flavours and influences. Cold cuts and salads share table space with hot baingan bharta and aloo tikkis! We look forward to creating engaging food conversations and bringing alive the promise of the world leader, Bertolli.”
Riddhi Kapoor, brand manager, Bertolli, added, “Our oil comes from the best quality olives in the Mediterranean region and we are confident our consumers will appreciate the difference. We think Salt mixes very well with us and are keen to create a beneficial long-term association with Salt Digital.”