Saatchi & Saatchi to bring shopper marketing unit to India

Ian Rowden, chairman and CEO- Asia Pacific, Saatchi & Saatchi was in the city recently and spoke to Campaign India about the task ahead for the agency’s India operations. With the appointment of Ramanuj Shastry as national creative director and Sourabh Misra as national planning head recently, Rowden says the process that was started a year back, when Kamal Basu became CEO, is finally falling into place.