Saatchi & Saatchi won the creative mandate of Wave Infratech following a multi-agency pitch process. The real-estate player plans to tap tier one and two cities including Kanpur, Agra, Jaipur, Meerut, Bareilly, Jammu and Amritsar.
Speaking about the partnership, Manpreet Singh Chadha, director, Wave Inc. said, “The management has a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Saatchi and Saatchi were found closest in identifying and understanding our needs and vision for the future and how we would like to place ourselves.”
Commenting on this development, Kamal Basu, chief executive officer, Saatchi & Saatchi India added, “In the new mix of business we are handling out of Saatchi & Saatchi, this one puts us in the middle of an important and exciting market segment in the country. Wave Infratech is arguably one of the few players in real estate who have the wherewithal to be counted among the topmost in the business.”
The agency informed that the primary objective of the pitch brief was to create and strategise the brand architecture for Wave Infratech which included defining and developing a character/identity for the brand. It also included defining of the SOP’s for marketing and providing marketing strategy support for all Wave Infratech projects.