MTV has announced the appointment of Ryan Mendonca as head of creative for its youth business which includes MTV and MTV Beats. Mendonca moves from Ogilvy & Mather and will report to Ferzad Palia, head – youth and English entertainment, Viacom18.
His mandate at MTV is to 'push creative boundaries' with brand communication across TV, digital and branded content.
Palia said, “People are the biggest asset of our business and we are continuously looking for talent that believes in the power of MTV and are also hungry to push the envelope and challenge status quos. Ryan is one of the hottest young creative minds in the industry today and going by the work that he has been doing, I believe he is the perfect fit for our multi-platform business, the MTV universe. Now, as we are gearing up for some exciting launches and with multiple new initiatives in the pipeline, Ryan is going to have his hands full at MTV. All I can say is, welcome to the madness Ryan!”
Mendonca said, “Like several others from my generation, I grew up on MTV. It showed us the way, it was our voice. Now I join that voice again. It’s a privilege to be working alongside the brightest minds in the industry. I look forward to the ride.”