Campaign India Team
May 30, 2017

Ryan Mendonca joins MTV to head creative

Moves from Ogilvy & Mather

Ryan Mendonca joins MTV to head creative
MTV has announced the appointment of Ryan Mendonca as head of creative for its youth business which includes MTV and MTV Beats. Mendonca moves from Ogilvy & Mather and will report to Ferzad Palia, head – youth and English entertainment, Viacom18.
His mandate at MTV is to 'push creative boundaries' with brand communication across TV, digital and branded content. 
Palia said, “People are the biggest asset of our business and we are continuously looking for talent that believes in the power of MTV and are also hungry to push the envelope and challenge status quos. Ryan is one of the hottest young creative minds in the industry today and going by the work that he has been doing, I believe he is the perfect fit for our multi-platform business, the MTV universe. Now, as we are gearing up for some exciting launches and with multiple new initiatives in the pipeline, Ryan is going to have his hands full at MTV. All I can say is, welcome to the madness Ryan!”
Mendonca said, “Like several others from my generation, I grew up on MTV. It showed us the way, it was our voice. Now I join that voice again. It’s a privilege to be working alongside the brightest minds in the industry. I look forward to the ride.”
Campaign India

Related Articles

Just Published

23 minutes ago

Arthur Sadoun warns of 'very tough days' ahead as ...

Said the 'fight is only starting' as the world begins to emerge from lockdown.

12 hours ago

CenturyPly appoints Wunderman Thompson for ...

Account won post a multi-agency pitch

18 hours ago

New Business League: May 2020 update

DDB Mudra and Havas Media retain the lead

22 hours ago

Creative Critique from a gender lens: 22 June - 3 July

Dr AL Sharada, director, Population First, reviews a selection of ads from the last fortnight