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India and China’s watering down of the Glasgow climate pact has not been the only disappointment of COP26; another legacy of the conference is the continuing failure of communications to drive change
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Tomorrow’s CMOs won’t just brief agencies on campaigns, they’ll brief product teams on journeys.
As part of the transaction, Jain will transition fully to managing Lionsgate Play and exit Lionsgate.
It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.
The partnership blends gaming, automotive heritage and brand integration through immersive in-game and real-world experiences.