Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Nov 11, 2009
Rediffusion Y&R's new approach: Brand conversations
In the presence of the key leadership team of Rediffusion Y&R Group and the media, Mahesh Chauhan (pictured), group CEO, Rediffusion Y&R made a strong case for agencies becoming more client centric organisations rather than “being self serving entities”.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
PR
Jun 23, 2009
Rediffusion Y&R PR names Divya Radhakrishnan as ...
Advertising
Jan 04, 2014
Things They Like: Minakshi Achan
Just Published
PROMOTED
21 hours ago
Aalap Desai: Collaboration and celebration are key ...
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
21 hours ago
Cannes Lions 2025 rocked by multiple controversies ...
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Folding logos into logos isn’t leadership
Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
When wedding cash gets replaced by old phones
Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.
