Rediffusion Y&R brings in Vishal Chemjong as creative head, copy

Vishal Chemjong has joined Rediffusion Y&R, Delhi as creative head, copy. 

In a career spanning close to 11 years, Chemjong has also worked with, McCann Erickson where he worked on Bacardi, Perfetti and several Reckitt Benckiser brands such as Dettol, Colin and Mortein. He moved on to Bates as a senior copywriter in 2003 where he launched the Indiatimes mail and mobile services and Catch Clear. He joined Mudra in 2004 to work on HBO, Electrolux, Unitech and Dabur. He then joined Leo Burnett to manage the creative work for McDonald’s, Thums Up and Coca-Cola among others. He joined Publicis India in 2008 as creative director to handle the creative duties for Nestle’s Maggi noodles, Iffco-Tokio, HP, Dr. Morepen and Teacher’s. His last stint before joining Rediffusion-Y&R was at GIIR communications where he was handling the LG portfolio.

Commenting on Chemjong's appointment, Chraneeta Mann, executive creative director, Rediffusion Y&R, Delhi said, “We’re extremely happy to have Vishal on board. He has won a number of national and international awards and is a good team leader. He has done some impactful brand building campaigns such as the ‘me & meri maggi’ series. We’re looking forward to him maintaining that same balance of ‘insight’ and ‘executional cut through’ in the work that he does on brands for us at Rediffusion”

Abhik Santara, vice president, Delhi added, “Vishal is an ideator. He does not think just one media and that’s what excited me the most. In today’s time, we believe brands are not built by marketers, but by consumers. And for that one needs specialists who could deliver on strong conversation ideas. Vishal’s inclusion will further help us in our journey to help brands start those right conversations”

On his appointment, Chemjong, said, “This is an exciting time to be in advertising. A lot of new mediums and avenues of communication are opening up and a lot more are being explored. I look forward to adding value and doing some interesting work here at Rediffusion.”