Former Rediffusion Y&R NCD Chraneeta Mann, and former NCD, Dentsu and till recently Partner at From Here On, Nitin Suri, have announced the launch of a ‘mobile first’ agency, christened The Mob. The agency will be based in Gurgaon and launches with a team of 16.
Mann had spent the last five years at Rediffusion Y&R.
Prior to From Here On, Suri was NCD at Dentsu.
Mann, designated co-founder at The Mob, said, "More and more communication is being consumed through the increasing plethora of devices available at our fingertips, allowing a convergence of brand-speak, digital and interactive communication on what we call the 'personal screen' - our window to the way the world lives, buys, chats, works/networks and entertains itself today. The nuance of the mobile is very interactivity driven and weaving exceptional design and ease of interaction into the UI is essential today. We see a big opportunity in crafting content particularly for this space and hope to lead the way in creating mobile solutions that enhance the relevance and impact of mainline communication."
The agency has begun work on a couple of projects, according to Suri, the other co-founder. He said, “The Mob has already started work on a couple of large brands including some initial work with Yes Bank. A corporate identity project is also being done for Sandeep Goyal-owned Tango Media (Mogae). A team of 16 is already on board. Yes, business is good. We should be signing on at least one large client next week.”