Campaign India Team
Jan 20, 2015

Rediffusion Y&R bags India Today Group's creative mandate

The account was won following a multi-agency pitch

Rediffusion Y&R bags India Today Group's creative mandate
Rediffusion Y&R has bagged the creative duties for the India Today group. The account was won following a multi-agency pitch. 
 
Prior to this appointment, the group was handling the creative duties in-house. Leo Burnett was the last agency working on the Group.
 
Rediffusion will be handling the entire bouquet of magazines for the group. A campaign will be released soon informed a source from the agency.
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

9 hours ago

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

10 hours ago

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.