Rediffusion Y&R bags creative mandate for Balaji’s movies

Balaji Telefilms has assigned its creative duties to Rediffusion Y&R for its upcoming motion picture projects. The agency's Mumbai office will handle the business.Commenting on the new account win, Nisha Singhania, executive vice president, Rediffusion Y&R, Mumbai, said, "We are excited to be associated with Balaji Telefilms’ motion pictures business and their brilliant team. Promoting movies is very exciting and challenging and we look forward to a successful partnership with the brand.”