Balaji Telefilms has assigned its creative duties to Rediffusion Y&R for its upcoming motion picture projects. The agency's Mumbai office will handle the business.
Commenting on the new account win, Nisha Singhania, executive vice president, Rediffusion Y&R, Mumbai, said, "We are excited to be associated with Balaji Telefilms’ motion pictures business and their brilliant team. Promoting movies is very exciting and challenging and we look forward to a successful partnership with the brand.”
Balaji Telefilms has created motion films such as 'LSD: Love, Sex aur Dhokha', 'Once Upon A Time in Mumbaai' and upcoming films such as 'Shor' and 'Special 26', amongst others.
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