Rediffusion Y&R appoints Jaideep Mahajan as national creative head

Rediffusion Y&R has brought in Jaideep Mahajan as national creative head. He will be based in Delhi and joins from Linen Lintas in a move that marks his return to the agency. He will also oversee the creative product of Everest Delhi, informed an agency statement.

 

Dhunji S Wadia, group president, Rediffusion Y&R, recalled that he himself returned to the agency in 2010, followed by CCO Rahul Jauhari and now Mahajan (JD). "JD has a proven reputation as a creative leader and is held with great regard both internally and his clients,” he added.

 

Jauhari said, “JD’s return is a strong signal of the calibre and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”

 

On his return, Mahajan said, “Given the change that is underway in the group, this seemed like a perfect time to return home. Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly.”