Rediffusion redefines its looks

The agency has unveiled a new logo

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Brand solutions agency, Rediffusion has unveiled its new brand identity.

The new logo procured exclusively by Campaign India, has the hashtag replacing the twin 'f' letters in the name while the font colours move away from the previous lighter shade of blue to a deep purple hue.

The agency has a new name - Rediffusion Brand Solutions as its single-minded goal is to be a one-stop solution for brands and the problems they face in the marketplace.

Navonil Chatterjee, joint president and chief strategy officer, Rediffusion Brand Solutions, said, “Our belief is that Creativity needs to be amplified to the power of technology to arrive at break-through solutions for brands. And when creativity meets technology, the result is connections, conversations and conversions. That’s the future of brand building and that’s what this new Rediffusion is poised to deliver on.The new identity is a play on bright yellow and purple and is undoubtedly, new-age. Yellow stands for freshness, positivity, clarity, energy, optimism, enlightenment, intellect and joy while Purple represents creativity, magic, wisdom, independence, power and ambition!"

Rahul Jauhari, joint president and chief creative officer, Rediffusion Brand Solutions, added, “The need to build powerful brands has never gone. What has changed is the toolset to do so and the environment in which we operate. Brand building is what we have done for decades now. It’s in our blood. In this world of data, analytics and never ending stream of possible specialist partners, the new Rediffusion aims to be that one partner who will hold our clients’ hand as they build their brand in this mad new world of marketing."

In August this year, the agency promoters Diwan Arun Nanda and Ajit Balakrishnan had bought back their stake from WPP and Dentsu to become a 100 per cent Indian owned agency once again.

In a joint statement then, Nanda and Balakrishnan had said, “45 years back, we started Rediffusion with the vision of creating a passionate and bold agency that would take ownership of its clients and their work; with the promise of creating dynamic, fearless and category-busting work. As communication is undergoing a revolution in this hyper-connected and technology-oriented world, it’s time Rediffusion rode this new wave with a new freedom, zeal and passion. We believe we will be able to deploy a variety of digital tools and creative styles more swiftly, if Rediffusion is on its own.“

Post that, the agency had also announced the elevation of Navonil Chatterjee and Rahul Jauhari as joint presidents. At that time, the agency had announced that it was in the process of unveiling a new logo and vision.

Source:

Campaign India