Rediffusion group has appointed Neeraj Sharma as the head of planning. He will report into the group’s joint presidents, Navonil Chatterjee and Rahul Jauhari.
Sharma joins the group from Ogilvy’s 82.5 communications. In the past he has also worked at DDB Mudra.
Navonil Chatterjee, joint president and chief strategy officer, Rediffusion, said, “We are delighted to have a poet-planner amongst us in Neeraj, that too someone whom the great Gulzar had called up personally! Neeraj reinforces my belief that some of the best planning minds have an extremely creative bent to them. We are counting on him to deliver both fame and fortune for us.”
Sharma said, "It's my second innings at Rediffusion. Joining the agency at this interesting juncture is both exciting and challenging for me. I am looking forward to an interesting ride working alongside Navonil and Rahul to take the story forward and upward.”