Biba Fashion has announced the appointment of Kriti Sanon as brand ambassador for its contemporary Indian wear brand Rangriti.
With this association, it aims to reach out to the Indian youth in tier 1 and tier 2 cities.
Siddharath Bindra, managing director, Biba Fashion, said, “We are delighted to have Kriti Sanon on board as our brand ambassador for Rangriti. With her effortless style, high fashion quotient and free-spirited attitude Kriti was the perfect choice for a brand that has similar values. She is extremely popular amongst the youth across tier one and two cities and Rangriti is a fashion brand for the young and contemporary women who like to add a twist to their regular Indian wear.”