Radio City hires Sheetal Mehra for BTL unit

Radio City 91.1FM has made some key alignments in the structure of its activation unit Radio City Connect. It has hired Sheetal Mehra as national sales head – activations, Radio City Connect. Mehra will be reporting to Ashit Kukian, executive vice president and national head – sales. In her new assignment, she will be spearheading Radio City Connect which comprises a national team of over 35 professionals. She will be expected to further develop the activation business for Radio City and lead innovations in the same.