Campaign India Team
Mar 10, 2016

Radio City and Famous Innovations launch 'Nanhi Kali Voice Academy'

Initiative rolled out on International Women's Day; funds from it will go towards Project Nanhi Kali

Radio City and Famous Innovations launch 'Nanhi Kali Voice Academy'
Famous Innovations and Radio City tied up on the occasion of International Women’s Day to support the girl child with an initiative titled 'Nanhi Kali Voice Academy'. This gives underprivileged girls from the Project Nanhi Kali an opportunity to showcase their talent and promote their cause on a larger platform. Nanhi Kali is an NGO for girl child education.
The girls under the network were auditioned and selected to record popular jingles by brands such as Nestle, Raymond, Pidilite, Fortune, Cadbury’s and, among others. These jingles were launched on Radio City on Women’s Day. The brands were then given the option to sponsor the jingles and purchase them for further usage on ringtones, social media etc. 
According to a statement from Famous Innovations, the initiative raised lakhs of rupees for Project Nanhi Kali within a day, and boosted awareness. 
Sheetal Mehta, executive director, Project Nanhi Kali, said, “Our project reaches out to over 1,00,000 girls, all of whom have promising talent and potential. With the right access, these girls can be tomorrow’s world leaders, superstars or anything they dream of. This initiative is a small step in that direction and we will continue to seek channels to help the girls shine through.”
Raj Kamble, founder and CCO, Famous Innovations, said, “Today, we have idols like Lata Mangeshkar, Sania Mirza, Kalpana Chawla, etc. because somewhere somebody believed in them and encouraged them to flourish. Girls from underprivileged communities face so many hurdles for something as basic as going to school. Through this initiative, we hope we are able to open some eyes towards their talent.”
The spots will continue to play on Radio City for the coming few weeks and will be supported by promotion on social media. 
Campaign India

Related Articles

Just Published

17 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

20 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

20 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

20 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'