Famous Innovations and Radio City tied up on the occasion of International Women’s Day to support the girl child with an initiative titled 'Nanhi Kali Voice Academy'. This gives underprivileged girls from the Project Nanhi Kali an opportunity to showcase their talent and promote their cause on a larger platform. Nanhi Kali is an NGO for girl child education.
The girls under the network were auditioned and selected to record popular jingles by brands such as Nestle, Raymond, Pidilite, Fortune, Cadbury’s and Shopclues.com, among others. These jingles were launched on Radio City on Women’s Day. The brands were then given the option to sponsor the jingles and purchase them for further usage on ringtones, social media etc.
According to a statement from Famous Innovations, the initiative raised lakhs of rupees for Project Nanhi Kali within a day, and boosted awareness.
Sheetal Mehta, executive director, Project Nanhi Kali, said, “Our project reaches out to over 1,00,000 girls, all of whom have promising talent and potential. With the right access, these girls can be tomorrow’s world leaders, superstars or anything they dream of. This initiative is a small step in that direction and we will continue to seek channels to help the girls shine through.”
Raj Kamble, founder and CCO, Famous Innovations, said, “Today, we have idols like Lata Mangeshkar, Sania Mirza, Kalpana Chawla, etc. because somewhere somebody believed in them and encouraged them to flourish. Girls from underprivileged communities face so many hurdles for something as basic as going to school. Through this initiative, we hope we are able to open some eyes towards their talent.”
The spots will continue to play on Radio City for the coming few weeks and will be supported by promotion on social media.