R K Swamy BBDO has bagged the creative mandate for Ozone Ayurvedics’ NOMARKS range of skin care products. The business was awarded without a pitch. The brand is now making a foray into the women’s beauty care segment with its age specific products like NOMARKS Youth and NOMARKS 25+.
Sunil Kukreti, senior partner, R K SWAMY BBDO, said, “Targeting teens is a very exciting prospect, as they are a unique consumer in many ways. The product concept itself is so powerful and we have developed an equally persuasive and exciting communication programme across 360 degrees.”
The agency informed that the television commercial and the print creatives for the first campaign - ‘Teenocracy’ emerge from extensive research done with teenagers. This campaign revolves around the lives of teenagers and their freedom of choice. The first TVC is currently on-air.