Campaign India Team
Nov 30, 2012

Push Integrated bags Yes Mart’s creative duties

Hyderabad-based retailer plans to roll out eight showrooms in the city by March '13.

Push Integrated bags Yes Mart’s creative duties

Hyderabad-headquartered Yes Mart has appointed Push Integrated Communications as its creative agency.

VA Shrikumar, MD and CEO, Push Integrated Communications, said, “Yes Mart is poised to change the retail landscape of Hyderabad in the electronics, mobile and white goods segment. Their focus on detail and customer orientation is infectious. We are elated at their decision to partner Push Integrated Communications to architect their communication language and creative expression. Yes Mart is not just an account win for Push, but a long standing partnership for good”.

“The design expertise of Push Integrated is fueled by consumer insights and sound strategic knowledge. Their team is focused and their creatives are refreshing. Yes Mart is happy to team up with Push to meet our leadership goals”, said Ravi Kumar Vemula, MD, Ramakrishna Teletronics.

Yes Mart is a Hyderabad-based electronics and white goods dealer, owned by RamaKrishna Teletronics. The Rs 200-crore company, will roll out eight Yes Mart showrooms across Hyderabad by March 2013. The first showroom will be inaugurated in December 2012. RamaKrishna Teletronics plans to expand the footprint to 100 franchised showrooms across Andhra Pradesh in six months.

The account win follows Push winning the creative duties of 6 Mall and Centro Footwear, according to an agency statement.

Source:
Campaign India