Tilt Brand Solutions has announced the appointment of Purvi Mistry as senior director – strategy. Mistry moves from BBH, where she was strategy director.
At Tilt, she will report to Gulshan Singh, chief strategy officer and head of BrandT(agency's brand consulting division).
Singh said, "Purvi joins Tilt at a very exciting phase in our growth journey. Her skills and experience are a great fit with Tilt’s vision and culture as we continue to scale up and work on consolidated mandates. I’m looking forward to bringing her expertise into play for our brands and clients, and to continue building on Tilt’s tradition of excellence.”
Mistry added, “Very rarely have I seen an agency so committed to bringing to bear its vision for strategic planning. Its core philosophy of 'full brained thinking' is something I have been a passionate believer in, and also what I believe is at the core of my learned competencies thus far. I am looking forward to working with a set of impressive visionaries to create many impactful brand stories and have an enriching and fulfilling professional experience.”
In a career spanning more than 17 years, she has also worked with Reebok, Kantar, Millward Brown, FCB Ulka and Wunderman Thompson.
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