Puretech Digital launches RevUp

The branded content vertical will be led by Aastha Beecham

Jul 27, 2022 10:39:00 AM | Article | Campaign India Team

Puretech Digital, has announced the launch of its branded content vertical called RevUp. 
 
It was launched with an aim to showcase the agency’s excellence in creative communication, in addition to its performance marketing services.
 
The vertical will offer custom solutions that empower brands to build and sustain audiences over prolonged periods of time.
 
It will be led by Aastha Beecham, who has been associated with Puretech Digital since 2021. 
 
She will overlook a team of content creators, graphic artists, video editors, and storytellers. 
 
Aastha Beecham, business director, Rev Up, Puretech Digital, said, “The journey with Puretech Digital has been very enriching. I am immensely excited to be leading RevUp. We are looking forward to bringing our A-game to the fore as we create and deliver ingenious content that resonates with the audience and leaves a mark out there. With a young and dynamic team replete with ideas, we are raring to go and I am looking forward to the great experiences we will be building together in the future.”
 
Prashant Deorah, CEO, Puretech Digital, said, “We are thrilled to announce the initiation of RevUp that will look after the branded content associations of Puretech Digital. With RevUp, we aim to showcase the creative expertise that Puretech Digital holds along with our stronghold in the performance marketing domain. The team is all set to exhibit outstanding projects and works in the creative content space while empowering brands to scale their audience connect.”
 
The vertical has worked with brands like Calvin Klein eyewear, Vijay Sales, HT Media, Times Group, Bank of Baroda, HDFC Bank, Mirae Asset, and Pinc Insurance, among others.