Puma India has appointed Prabhdeep S Bedi as its director and head of D2C e-commerce.
He will be responsible for leading the brand’s D2C e-commerce business and the entire value chain of operations, cataloguing, technology, account management and customer experience.
Bedi will report to Abhishek Ganguly, managing director, Puma India and Southeast Asia. He moves from Toppr Technologies, where he was chief operating officer.
Ganguly said, “Prabhdeep brings a strong track record of driving growth-oriented strategies. I am confident that Prabhdeep, with his knowledge and understanding of the e-commerce space coupled with his effective leadership style will significantly contribute to our growth. His digital-first approach towards business will further help build the next phase of Puma’s e-commerce journey in India. We are thrilled to welcome Prabhdeep to the Puma family.”
Bedi said, “It’s commendable to see how Puma has strengthened its foothold in the Indian market in such a short span. The rate at which e-commerce is growing in the country is unimaginable and I am really looking forward to driving strategic innovation initiatives for the brand, keeping in mind the heightened digital awareness of the new-age consumers of today. I am absolutely thrilled to join the team at such an exciting phase in the company’s growth trajectory.”
In a career spanning 13 years, he has also worked with McKinsey & Company in Chicago and Procter and Gamble in India.