Publicis Worldwide has announced the launch of Marcel in India. Mumbai joins the list of cities in which the agency currently operates in which include Paris, Sydney, New York and Sao Paolo.
According to a statement from Publicis Worldwide, 'Marcel was created to help brands thrive in the connected age and was born when a great digital company came together with a premier creative boutique;. The agency is built to leverage big data, technology, and storytelling to create great solutions.
Charles Georges-Picot, global CEO, Marcel, said, “We are thrilled to open a new office in Mumbai. Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel.”
Publicis Worldwide has also announced an overhaul of their offerings in the country.
Currently, the company has three agency brands – Publicis Ambience, Publicis Capital and Publicis Beehive. Publicis Ambience and Publicis Capital will become Publicis India.
Nakul Chopra, CEO, Publicis South Asia, will now be the senior advisor at Publicis Communications India.
The company has roped in Srija Chatterjee as managing director from MullenLowe Singapore and Sudeep Gohil as CSO and managing partner from 72andSunny LA. The duo will partner with Bobby Pawar, CCO and MD, Publicis India to run all the Publicis Worldwide operations in India, including Marcel. The trio will report to Saurabh Varma, CEO, Publicis Communications, India. Paritosh Srivastava, the COO at Publicis Ambience, is now COO at Marcel.
Varma, said, “I believe it is the right time for Marcel to come to India. ‘Lead the change’ can only happen through a disruptive model and a world-class International-Indian team. The leadership team has been carefully put together to deliver on our ambition for Publicis Worldwide, in India.”
Chatterjee said, "When I met Saurabh and discussed the plans for Publicis, the potential and ambition for the agency left me both, excited and nervous. With its mantra of ‘Lead the Change’, and the focus on true integration across all our different platforms, I believe that Publicis is now at a crucial juncture, poised for exponential growth and recognition. I look forward to being part of this journey with Bobby, Sudeep and the team here."
Gohil said, “The Publicis team really impressed me with their bold ambitions, tenacious attitude and passion for great work - they have great clients and an enviable team. The opportunity to work with Bobby, Srija and Saurabh was a big part of my belief and excitement for the plan ahead for Publicis. All of this combined with the bold mandate for the business both locally and in the region made it an offer I couldn't refuse.”
Pawar added, “I am really excited for our people and our clients. We’ve been doing some cool work. With the addition of the world-class talent and global experience of Sudeep and Srija, I’m sure we will take it up a few notches. It’s game on.”
Publicis Beehive will continue to be led by Sanjit Shastri as CEO. A statement from the agency stated that he will now play a larger role in delivering ‘The Power of One’ and will report to Saurabh Varma.