Publicis launches new entity 'MS&L Group'

The Publicis Groupe has announced the launch of MS&L Group, a strategic initiative designed to strengthen the Groupe’s PR and events expertise.

MS&L Group leverages the collective scale and expertise of MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius, and Publicis Events.

Publicis says that with this new unit, clients will be able benefit from a full and enhanced suite of PR capabilities and events experience in order to resolve any communication issue across the world. Key other assets of Publicis Groupe can be leveraged as needed and particularly PublicisLive, Publicis Meetings, Emotion, Freud, as well as Kekst and Company.

This global entity will be run by Olivier Fleurot, CEO of MS&L Group. Olivier reports to Maurice Lévy, chairman and CEO of Publicis Groupe and is a member of P12, the executive committee of Publicis Groupe.

"Our goal is to take maximum advantage of the great individual assets we have and to build a premier network in this field," said Maurice Lévy, Chairman and CEO of Publicis Groupe.

Fleurot said, "By sharing best practices and knowledge across regions, we provide clients with a seamless and consistent approach and help them to manage their most pressing business and communications needs. In a fast-changing world undergoing unprecedented transformation, our clients are looking for an organization that provides both global scale and specialized services. Our network, under one brand, one leadership team, and a common purpose, will be able to meet the challenge."

Members of Olivier Fleurot’s management team are:

- Pascal Beucler, SVP, Chief Strategy Officer, MS&L Group
- Isabelle Chouvet, CEO, Emotion
- Fabrice Fries, President of France, MS&L Group
- Trudi Harris, Communication Director, MS&L Group
- Anders Kempe, President of Europe, MS&L Group
- Sophie Martin-Chantepie, HR Director, MS&L Group
- Peter Miller, CFO, MS&L Group
- Glenn Osaki, President of Asia, MS&L Group
- John Rossant, Executive Chairman, PublicisLive
- Jim Tsokanos, President of the Americas, MS&L Group