Campaign India Team
Jun 24, 2024

Publicis Groupe-backed MSL launches MSL Mojo

It also shared findings from its ‘Make Way for Bharat Z’ report that offers insights into the consumer and spending behaviour of Gen Z from tier 3 and 4 cities.

86% chose TV as their main source of daily media consumption for entertainment. Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 hour ago

Prime Video ad-supported viewership grows by 58% to ...

Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.

3 hours ago

Truecaller rolls out ad measurement suite to ...

Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.

3 hours ago

Rebates back in spotlight: Ex-WPP CEO sues, alleges ...

Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.

3 hours ago

73% marketers say the ‘middle class’ no longer exists

Surging lifestyle costs and sluggish incomes are pushing this traditional class to either end of the market, according to WARC’s The Marketer’s Toolkit 2026.