Publicis India to revamp NCPA brand

Publicis India has partnered with the National Centre for Performing Arts (NCPA). Publicis will revamp NCPA's identity, including its logo, on-site signages and all printed, electronic and online publicity materials for NCPA-promoted events. The cultural institution has signed a twelve month partnership with Publicis.

Khushroo Suntook, vice chairman, NCPA,  "The existing NCPA logo design is a classic of its era, and has stood us in good stead for more than thirty years, but India is now changing rapidly and we at the NCPA are keen to ensure that art and culture is part of the vanguard of developments. Our new identity, devised hand in hand with Publicis India, will be part of a series of changes designed to project the NCPA to audiences nationally and internationally, to make people aware that we are one of the most advanced creative resources in the region, and to position NCPA as the preferred venue for significant cultural events in Mumbai."

Dipika Narayan (pictured), senior VP, Publicis India, said, "NCPA has an extremely rich cultural legacy. It is truly an honour to be entrusted with the task making NCPA a veritable cultural hub of international stature. The challenge is to now make this amazingly rich legacy relevant to the new generation."