Publicis India has announced the appointment of Nishant Jethi as executive creative director. Jethi joins the agency from Ogilvy and Mather where he was senior creative director. To be based out of Mumbai, he will report to Bobby Pawar, CCO & MD, Publicis India.
Jethi's mandate would be to raise the creative bar for numerous brands that he will work on while overlooking Art and enhancing work culture. His appointment is in line with the agency’s mandate to strengthen its creative function across various divisions. He will work alongside Ramakrishnan Hariharan, who had recently joined the agency as head of creative.
Bobby Pawar said, “Nishant is probably the sanest crazy man I’ve met. Beneath his rather sedate appearance lies a mind that zips along strange paths. His unique way to seeing things, great sense of design, a passion for making things with his own hands will help us elevate our game even more. The last time we worked together the agency we were at rocked. This time should be no different.”
Srija Chatterjee, MD, Publicis India said, “The creative function at the agency is being repurposed to cater to the growing demands of clients that are looking at integrated offerings in an innovative and real-time basis. Having resources like Nishant Jethi into our fold will only amplify the quality of our offering and put us on a higher pedestal to keep delivering more.”
With a career spanning over 13 years, Nishant has worked across several leading agencies with an aim to create memorable pieces of work that strikes an emotional chord with the audiences. At Ogilvy & Mather, he was instrumental in putting out award-winning work for clients like Savlon, JSW Cement, Amazon-kindle/Firestick/Echo, Dove, TBZ, Taj Mahal Tea among others. Prior to Ogilvy, he was an associate creative director at DDB Mudra and also at Leo Burnett as art director.
Jethi said: “Publicis India has done some remarkable work in the past and it feels great to be a part of this intrinsic culture. I am thrilled to work with Bobby Pawar along with Ramakrishnan Hariharan, since I have worked closely with both of them before, and together I believe we can achieve new heights.”