Publicis Healthware International launches in India

The agency will be based in Mumbai and would be spearheaded by Abhijit Shitut, joint managing director and Kiran Pai, joint managing director at Publicis Life Brands Watermelon. Roberto Ascione, president, PHI is currently in India to launch the new PHI presence as well as to promote its most recent product, Videum.com. Videum is a global health video portal able to globalise video assets leveraging an exclusive subtitling technology and featuring search engine optimisation.

 

Speaking on their plans for the Indian market at the Health 2.0 conference in Delhi, Ascione, said, “India is an emerging information superpower. The digital medium is catching on fast with more and more people becoming web-savvy. India has the largest population of new users after the US and China. Healthcare needs are growing and so are awareness levels. People are demanding better and more effective healthcare solutions. In fact, ‘healthcare’ is one of the most searched and googled words among young and old people in India. Launching PHI will help us widen our reach and aid us in getting a strong foothold in India’’.

 

Ashley Kuchel, president, PHCG, APAC, further elaborated, “With a growing focus on providing clients an enhanced digital experience, the launch of PHI in India strengthens our position in this sector. With this initiative, we hope to increase our APAC footprint and become a formidable digital entity in India.”

 

“Today, every healthcare client in India has digital ambitions. Our clients for a long time have been demanding a keener expertise in digital solutions and require wide capabilities to succeed in this ever-changing business scenario,” Shitut added.

 

Pai adds, “With PHI’s products and capabilities now added to the Publicis Life Brands portfolio, we can now call ourselves a full-service healthcare agency that would enable us to provide more focused and integrated campaigns; empowering client businesses to grow manifold.”