Publicis bags UrbanClaps's creative mandate

UrbanClap has assigned its creative mandate to Publicis. The account will be handled by Publicis Ambience's Mumbai office, and was won after a multi-agency pitch. 

 

Founded in October 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra, UrbanClap is a services marketplace. It is currently operational in seven cities.

 

Abhiraj Bhal, co-founder at UrbanClap, said, “We are confident that Publicis with their innovative approach and creative solutions will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to work with them.”

 

The brand is expected to launch its first TVC in 2016. So far, it has used OOH and social media for its ad campaigns.