Campaign India Team
Feb 15, 2016

Publicis bags UrbanClaps's creative mandate

Brand to unveil first TVC in 2016

Publicis bags UrbanClaps's creative mandate
UrbanClap has assigned its creative mandate to Publicis. The account will be handled by Publicis Ambience's Mumbai office, and was won after a multi-agency pitch. 
 
Founded in October 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra, UrbanClap is a services marketplace. It is currently operational in seven cities.
 
Abhiraj Bhal, co-founder at UrbanClap, said, “We are confident that Publicis with their innovative approach and creative solutions will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to work with them.”
 
The brand is expected to launch its first TVC in 2016. So far, it has used OOH and social media for its ad campaigns.
Source:
Campaign India

Related Articles

Just Published

25 minutes ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

4 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

5 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

7 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’