Publicis bags Arttd’inox's creative mandate

Publicis India has won the creative duties of Arttd’inox post a multi-agency pitch. The agency's Delhi office will handle the lifestyle brand under Jindal Stainless. 

 

Deepikka Jindal, MD, JSL Lifestyle, said, “Stainless steel is normally associated with something very basic and industrial though it has been rooted in the cultural fabric of India. Therefore, as a high-lifestyle brand, we found an opportunity to change the perception of people by marrying form and functionality in creating luxurious products. We have been in existence for more than a decade and have been striving to create a unique space for the brand Arttd’inox. With our new strategic GTM approach, we felt the need for a partner, who could truly understand our strengths and help us become a one-of-its-kind high-lifestyle brand of desire. We found the partner in Publicis India.” 

 

Ravpreet Ganesh, executive director, Publicis India, said: “Arttd’inox is more than just a retail brand. It symbolizes artistry, luxury and creativity. Being a part of the JSL Group, Arttd’inox is on a journey to change the perception people have about stainless steel and we are proud to associate with them in fulfilling this dream.”