Dr. Oetker India has appointed Publicis India to handle its creative mandate. The decision was made post a multi-agency pitch and a 360-degree evaluation. The mandate will be led by the Delhi office of Publicis India.
Devarshy R Ganguly, VP, marketing, Dr. Oetker India said, “As we continue to expand and build scale for the western comfort food category, we needed a team that would bring in strategic mindset, disruptive ideas and deliver on the ask with passion. We found a perfect fit in the team at Publicis India and are confident that they will be instrumental in driving our business.”
Ravpreet Ganesh, executive director, Publicis India said, “We are definitely very excited to partner an iconic global brand that has created winning categories within a decade in India with its offerings. Consumers are evolving and so are their preferences and Dr. Oetker has truly been exemplary in understanding the needs of the Indian consumer. Now with their plans on strengthening and growing their portfolio, we are very proud to be associated with Dr. Oetker and hope to create some path-breaking work."