Campaign India Team
Nov 19, 2018

Dr Oetker gives the creative mandate to Publicis India

The mandate will be led by the agency's Delhi office

Dr Oetker gives the creative mandate to Publicis India
Dr. Oetker India has appointed Publicis India to handle its creative mandate. The decision was made post a multi-agency pitch and a 360-degree evaluation. The mandate will be led by the Delhi office of Publicis India.
 
Devarshy R Ganguly, VP, marketing, Dr. Oetker India said, “As we continue to expand and build scale for the western comfort food category, we needed a team that would bring in strategic mindset, disruptive ideas and deliver on the ask with passion. We found a perfect fit in the team at Publicis India and are confident that they will be instrumental in driving our business.”
 
Ravpreet Ganesh, executive director, Publicis India said, “We are definitely very excited to partner an iconic global brand that has created winning categories within a decade in India with its offerings. Consumers are evolving and so are their preferences and Dr. Oetker has truly been exemplary in understanding the needs of the Indian consumer. Now with their plans on strengthening and growing their portfolio, we are very proud to be associated with Dr. Oetker and hope to create some path-breaking work."
Source:
Campaign India

Related Articles

Just Published

8 hours ago

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

9 hours ago

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

14 hours ago

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

15 hours ago

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.