Primesite appoints Raza Syed as group account head

Primesite, Mudra MAX’s out-of-home specialist unit, has appointed Raza Syed as group account head. Syed comes from Serve & Volley where he was working as regional manager and head of outdoor – West. In his new role at Primesite, Syed will be responsible for client acquisition and business wins. Commenting on the appointment, Mandeep Malhotra, senior vice-president, Primesite said, “Raza brings abundant experience in the departments of media ownership, planning & buying, client servicing and business development."