Otipy has announced the appointment of Pranit Arora as senior vice president - growth and marketing.
In his new role, he will be responsible for growing the network of community leaders, consumers and strengthening the brand’s marketing playbook, to be implemented across multiple geographies within the country.
Arora moves from Habbit, where he was head - sales, growth and partnerships.
Varun Khurana, founder and CEO, Otipy, said “We are in a rapid scale up phase and plan to double up our community leader base within this year. With Pranit’s rich leadership experience both in startups as well as MNCs we believe he is perfectly suited for driving this goal.”.
Arora said, “Otipy is smartly leveraging the community group buying model and building a unique ecosystem of community leaders who are delivering farm fresh produce and daily essentials at the doorstep of consumers. This creates a new distribution ecosystem that has disruptive potential, especially for the fresh produce category. I am excited about working on this massive opportunity “
With an experience of close to a decade, he has has stints with Reckitt, OYO and GoMechanic.