Leo Burnett India has announced the appointment of Pranav Harihar Sharma as executive creative director. Sharma will be based in Mumbai and report to Rajdeepak Das, CCO, Leo Burnett, South Asia. He moves from Rediffusion Y&R where he was ECD for West and North.
Das said, “Pranav is a passionate and creative person who combines strategic advertising thinking with brilliant filmmaking skills. His understanding of the Indian consumer runs deep, making him the kind of talent that is coveted in our industry. I have great expectations from him at Leo Burnett, and I’m confident he will easily fulfill them all.”
Sharma said, “I have always admired the kind of work Leo Burnett India has been behind. It is an agency known for its innovation and effectiveness, and that is exactly the sort of culture I want to be a part of. My role here is to extend the legacy handed over to me and churn out effective work in the space of ‘content’, a key word in today’s advertising industry. I look forward to my new innings.”
Sharma had left Rediffusion in November 2017. At the time he was reportedly working on a feature film.
In a career spanning 18 years, Sharma has had three stints with Rediffusion and also worked with DDB Mudra, J. Walter Thompson, Linen Lintas and Grey Worldwide.