Raahil Chopra
Apr 27, 2015

Power Play @ IPL 2015: 'We usually spend 15 to 20 per cent of our budget on IPL'

Divya Jalan, marketing head, Linc Pen & Plastics, on the brand's plans for the ongoing edition of the Indian Premier League

Power Play @ IPL 2015: 'We usually spend 15 to 20 per cent of our budget on IPL'
Since which year have you been associated with the IPL?
 
2010.
 
Have investments gone up or down over the years? What explains this?
 
We usually spend 15 to 20 per cent of our budget on IPL since we have started participating in IPL in the year 2010; barring one year where we exceeded this ratio. We’d like to continue this trend in the near future.
 
Which has been the best year so far, in terms of RoI?
 
It's rather difficult to calculate ROI for such activities because they mainly serve the purpose of brand recall.
 
 
What will be your masterstroke during this IPL?
 
We are currently focusing all our media activities around Linc Twinn. The presence of the Linc Twinn logo will be on the the Hyderabad Sunrisers’ cap. It will complement the brand in the other media activities.
 
Did you advertise on air during the World Cup as well? 
 
Yes, Linc was the co-sponsor on DD National.
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

15 hours ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

15 hours ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

15 hours ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards