Advertising Marketing
Raahil Chopra
Apr 27, 2015

Power Play @ IPL 2015: 'We usually spend 15 to 20 per cent of our budget on IPL'

Divya Jalan, marketing head, Linc Pen & Plastics, on the brand's plans for the ongoing edition of the Indian Premier League

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Dentsu appoints bankers to seek buyers for international business

4 Dentsu appoints bankers to seek buyers for international business

Adobe launches ad making tool for small businesses

5 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Festive ad rush puts Amazon’s new tools to test

7 Festive ad rush puts Amazon’s new tools to test

Spotify tunes up for programmatic advertising push

8 Spotify tunes up for programmatic advertising push

GST simplification raises stakes for festive marketers

9 GST simplification raises stakes for festive marketers

Microdramas test India’s appetite for stories in 120 seconds

10 Microdramas test India’s appetite for stories in 120 seconds

Related Articles

Power Play @ IPL 2015: 'Our masterstroke is going to be the power of our creatives...'
Advertising
Apr 08, 2015
Umaire Effendi

Power Play @ IPL 2015: 'Our masterstroke is going ...

Power Play @ IPL 2015: 'We have been able to reach out more audiences in a more cost effective manner'
Advertising
Apr 21, 2015
Raahil Chopra

Power Play @ IPL 2015: 'We have been able to reach ...

Fuse forays into India to create a sports marketing powerplay
Marketing
Dec 05, 2024
Campaign India Team

Fuse forays into India to create a sports marketing ...

Power Play @ IPL 2015: 'Investments have gone up'
Advertising
Apr 16, 2015
Raahil Chopra

Power Play @ IPL 2015: 'Investments have gone up'

Just Published

MiQ reshapes India leadership amid programmatic flux
Marketing
17 hours ago
Campaign India Team

MiQ reshapes India leadership amid programmatic flux

Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.

Jonty Rhodes dives into cashback chase
The Work
19 hours ago
Campaign India Team

Jonty Rhodes dives into cashback chase

Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.

EU fines Google nearly $3.5 billion for abusing adtech dominance
Advertising
20 hours ago
Reem Makari

EU fines Google nearly $3.5 billion for abusing ...

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.

Creativity, not cost-cutting, emerges as agencies’ test
Advertising
23 hours ago
Nikhil Rao

Creativity, not cost-cutting, emerges as agencies’ test

With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.