Plethico appoints Mudra Connext as Media AOR

Mudra Connext has been appointed as the Integrated Media AOR (Agency On Record) for Plethico Pharmaceuticals.  Manoj Javkar, general manager (consumer product division) Plethico Pharmaceuticals said, "We were always in a hunt for an agency with the right approach, which accepts challenges and proves itself by way of its work. These qualities made us want to associate with Mudra Connext as our AOR."Mudra Connext's roster of clients includes ACC Cement, Amway, Apollo DKV, Brilliant Tutorials, Cera Sanitaryware and Cycle Agarbathis among others.