Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team found three pieces of work that stood out.
As always, we're going alphabetically:
Mahindra Rise (conceptualised by Ogilvy)
The film uses the future citizens of the world to voice out what they expect from the brands they are willing to invest in to create a better future. In a market environment where consumers are looking for brand authenticity, this film captures how the brand aims to proposition conscious shopping amongst its consumers.
Sleepwell (conceptualised by Sideways Consulting)
Humorous and relatable while putting the comfort message through!
Tanishq (conceptualised by Lowe Lintas)
It very smartly tries to bust the misconceptions people have with regard to diamond jewellery and its decline in value. Takes the humour route to make it seem like a decision that is reversible and not one which a buyer would regret.