Campaign India Team
Jan 20, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.


This week, the team found three pieces of work that stood out. 


As always, we're going alphabetically:


Mahindra Rise (conceptualised by Ogilvy)

The film uses the future citizens of the world to voice out what they expect from the brands they are willing to invest in to create a better future. In a market environment where consumers are looking for brand authenticity, this film captures how the brand aims to proposition conscious shopping amongst its consumers.


Sleepwell (conceptualised by Sideways Consulting)

Humorous and relatable while putting the comfort message through!


Tanishq (conceptualised by Lowe Lintas)

It very smartly tries to bust the misconceptions people have with regard to diamond jewellery and its decline in value. Takes the humour route to make it seem like a decision that is reversible and not one which a buyer would regret.


Campaign India

Related Articles

Just Published

7 hours ago

Cannes Lions and Warc owner Ascential to be ...

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

15 hours ago

If you want to be a creative agency, sell creativity...

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

16 hours ago

Google parent Alphabet beats Q2 earnings predictions

The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

17 hours ago

Pringles splits with Grey as it ends 27-year ...

Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.