Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Mar 10, 2023 02:10:00 PM | Article | Campaign India Team Share -

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

This week, the team found two pieces of work that stood out.

As always, we're going alphabetically:

Aditya Birla Sun Life Insurance (conceptualised by Dentsu Creative)

Keeping the controversy around the campaign aside, we quite liked the humour used to communicate the product message.

Tetley (conceptualised by Lowe Lintas)

The film is a refreshing change from the usual portrayal of women in media, which tends to emphasise only on lean body types as ideal. It is relatable as many face body dismorphia and how a person appears to look shouldn't determine one's physical strengths.