Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Feb 17, 2023 12:31:00 PM | Article | Campaign India Team Share -

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

This week, the team found three pieces of work that stood out. 

As always, we're going alphabetically:

Acko (conceptualised by Hungry Films)

The film musically encapsulates all the positive reformations the city of Mumbai has undergone over the years. It subtly draws parallels with the city's zest and its brand's promise of redefining insurance claims.

Tata Trusts (conceptualised by Rediffusion Brand Solutions)

The film sheds light on how cancer caregivers become patients over time. It highlights that while taking care of the patient is important, the caregiver needs to be ten steps ahead to be able to take care of two - themself and the one receiving care.

Swiggy (conceptualised by Talented)

Showcased its offering through a great story. For us this broke the clutter and stood out among the many films we saw for the occasion of Valentine's Day.