Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked its favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the 10 we covered.
Lenskart (conceptualised by Moonshot)
An impactful representation of eyewear's transformative influence skillfully brought to life through an exchange of personas between Kiara Advani and Karan Johar.
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Incumbent Mother declined to repitch; Ikea is handling the review internally.
The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.
The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.
Review aimed to 'reduce complexity, improve execution and accelerate growth'.
