Campaign India Team
Mar 17, 2017

Pick of the Week: Sony Max's IPL campaign

Watch the films conceptualised by DDB Mudra here

Pick of the Week: Sony Max's IPL campaign
Sony Max's campaign for the upcoming season of the IPL, through which it salutes fans stands-out as our pick this week. The three films follow the anthem the channel released on 1 March 2017.
 
These films show fans and their habits while watching games.

 
Also read:
 
 
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

AI won't kill advertising, it won't save it either: ...

“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.

17 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

22 hours ago

MediaDonuts gets rebranded as Aleph across APAC

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.

1 day ago

Pride is over — now it’s culture or bust

2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.