The fashion brand stands out from the crowd of women's day messaging by speaking straight from the heart
This week, Ms.Taken's ad starring Kriti Sanon and created by the Bangalore-based Fisheye Creative stands out for its direct messaging.
On International Women's Day most brands put their best foot forward, making statements that were politicallly correct. This brand strayed the course and ended up asking relevant questions.
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As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's performance at Cannes in the coming years.
Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.
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