The fashion brand stands out from the crowd of women's day messaging by speaking straight from the heart
This week, Ms.Taken's ad starring Kriti Sanon and created by the Bangalore-based Fisheye Creative stands out for its direct messaging.
On International Women's Day most brands put their best foot forward, making statements that were politicallly correct. This brand strayed the course and ended up asking relevant questions.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The creative shop launched a double campaign with Jif and Smuckers.
Tech start-up wants women with incontinence to know they are not alone.
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Watch the film conceptualised by Ogilvy here
.jpg&h=334&w=500&q=100&v=20170226&c=1)
