The fashion brand stands out from the crowd of women's day messaging by speaking straight from the heart
This week, Ms.Taken's ad starring Kriti Sanon and created by the Bangalore-based Fisheye Creative stands out for its direct messaging.
On International Women's Day most brands put their best foot forward, making statements that were politicallly correct. This brand strayed the course and ended up asking relevant questions.
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The move sets in motion plans to make India a leading content creation hub, said a company statement
Moves from WYP Brand Solutions
Moves from Amura Marketing Technologies
Watch the film conceptualised by Wunderman Thompson
