The fashion brand stands out from the crowd of women's day messaging by speaking straight from the heart
This week, Ms.Taken's ad starring Kriti Sanon and created by the Bangalore-based Fisheye Creative stands out for its direct messaging.
On International Women's Day most brands put their best foot forward, making statements that were politicallly correct. This brand strayed the course and ended up asking relevant questions.
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Account won post a multi-agency pitch
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Total shortlists from the country stand at 16
Empathy, agility and focus are critical to help leaders guide organisations through current changes.
Watch the film conceptualised by Thinkstr here
