Watch the film made by Bangalore-based Fisheye Creative here
When most ads celebrated womanhood around International Women's Day, Ms. Taken, a fashion brand by model and film actor Kriti Sanon, bucks the trend.
In a digital film created by Fisheye Creative, Sanon uses a series of placards to draw attention towards the lip service that's paid to women during this day. With every placard that's held up, the expression on Sanon's face is a must watch.
Credits:
Client: Universal Sportsbiz
Agency: Fisheye Creative
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Watch the film conceptualised by Digitas India here
Media, healthcare marketing, PR and sports and entertainment offerings led growth.
Will be awarded during the Epica Awards ceremony on 21 November
Account won following a multi-agency pitch
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