Watch the film made by Bangalore-based Fisheye Creative here
When most ads celebrated womanhood around International Women's Day, Ms. Taken, a fashion brand by model and film actor Kriti Sanon, bucks the trend.
In a digital film created by Fisheye Creative, Sanon uses a series of placards to draw attention towards the lip service that's paid to women during this day. With every placard that's held up, the expression on Sanon's face is a must watch.
Credits:
Client: Universal Sportsbiz
Agency: Fisheye Creative
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Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.
Watch the film conceptualised by WPP India here
In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.
Watch the film conceptualised by the in-house team here
