Advertising Opinion
Campaign India Team
May 12, 2016

Pick of the fortnight: JWT to send large-hearted young lions to Cannes

J. Walter Thompson duo donate trip to Cannes, get rewarded by agency for noble gesture

Pick of the fortnight: JWT to send large-hearted young lions to Cannes
J. Walter Thompson creatives Bodhisatwa Dasgupta (right) and Nitesh Sah, winners of the Young Abby at Goafest, showed that adland has its heart in the right place with a thinking mind to match.
 
They requested the awards governing council to donate the Rs 8 lakh it would spend on their promised Cannes trip, to an NGO working with victims of gender violence – the brief they cracked. Organisers agreed.
 
Just as we were beaming with pride for writing on this industry, the duo’s agency decided to step in.
 
Kudos to CEO Tarun Rai and CCO Senthil Kumar for rewarding the duo’s gesture with an equally special gesture – offering them a trip to the Cannes Lions 2016.
 
They will be there.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Nike flips the script: From action to intention

4 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Senthil Kumar elevated as CCO at J. Walter Thompson India
Advertising
Dec 16, 2015
Campaign India Team

Senthil Kumar elevated as CCO at J. Walter Thompson ...

Tarun Rai retires
Advertising
May 22, 2023
Campaign India Team

Tarun Rai retires

Cannes Lions 2022: Senthil Kumar's review of The New Directors Showcase
Advertising
Jun 28, 2022
Senthil Kumar

Cannes Lions 2022: Senthil Kumar's review of The ...

J. Walter Thompson wins Lukup Media's creative mandate
Advertising
May 23, 2016
Campaign India Team

J. Walter Thompson wins Lukup Media's creative mandate

Just Published

World Gold Council reframes jewellery for everyday identity
Advertising
1 hour ago
Vinita Bhatia

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.

FCB’s Dheeraj Sinha elected president of The Advertising Club
Advertising
21 hours ago
Campaign India Team

FCB’s Dheeraj Sinha elected president of The ...

The association also named the new managing committee for 2025–26.

S4 Capital revenue declines by 12.7%, headcount drops 8.9%
Advertising
21 hours ago
Shauna Lewis

S4 Capital revenue declines by 12.7%, headcount ...

The company also downgraded its net revenue forecast for the year.